Internet Marketing for Charities
Online fundraising is currently the largest growing form of marketing for charities. All forms of fundraising online and offline involve a number of avenues. The attraction of online marketing or fundraising is its instant results, the fact you can measure so accurately and amendments can be made daily to improve results makes this a very attractive/effective form of marketing.
For most the usual first encounter of online fundraising comes in the form of online sponsorship for a friend’s event.
Many charities recognise that a fundraising consultant does not will not only organise events, it will involve filling forms and sending them to organisations to obtain grants etc. In the same way online fundraising is all about raising awareness, raising the charity’s profile. It is at the heart of every charity’s success. This is so often overlooked by the smaller charities.
Raise Your Profile offers a range of services and advice to help charities “market” themselves. This is an absolutely crucial service. Put simply, if you design an amazing brochure or website and spend time and money, then at the end of it if you have no audience then the whole exercise has been wasted and is meaningless. As a crucial part of success the online fundraising should be discussed and agreed on early on.